FOR IMMEDIATE RELEASE

ELIJAH BRITAIN HAS WON THE RIDE OF A LIFETIME WITH BUMBLEBEE AND OPTIMUS PRIME
Carriere, Mississippi Student Awarded Grand Prize in Hasbro’s TRANSFORMERS “Win a Ride with the AUTOBOTS” Sweepstakes In Which He Went to Amazing TRANSFORMERS Destinations and Drove In Fan-Favorite BUMBLEBEE!

PAWTUCKET, RI – January 17, 2012 – Elijah Britain, from Carriere, Mississippi, a passionate fan of the popular TRANSFORMERS brand was announced today by Hasbro, Inc. (NASDAQ: HAS) as the grand prize winner of its “Win a Ride with the AUTOBOTS” sweepstakes.

From December 16 - 18, Britain, 9, received a dream-come-true trip to Los Angeles, California where he got to ride in the actual BUMBLEBEE Chevy Camaro vehicle seen by millions of people around the world in Paramount Pictures’ blockbuster film TRANSFORMERS: DARK OF THE MOON. Britain also went on a TRANSFORMERS fan’s dream tour of Hollywood, including stops at Universal Studios Hollywood, the future home of Transformers: The Ride 3D opening this May, Paramount Pictures, Hasbro Studios and The Hub, the studio and network behind the hit animated series Transformers Prime. In addition to the ride in the BUMBLEBEE vehicle, Britain was also greeted by the OPTIMUS PRIME truck seen in the movie on the backlot of Paramount Pictures! To round out the prize, Britain received $1,000 worth of TRANSFORMERS: DARK OF THE MOON toys from Hasbro.

“The response from TRANSFORMERS fans around the country was incredibly strong for this chance to win a ride in BUMBLEBEE,” said Jeff Jackson, vice president of marketing for Hasbro. “Hasbro is excited to give Elijah Britain this once-in-a-lifetime opportunity that he will cherish forever.”

Fans of the TRANSFORMERS brand can watch the Transformers Prime animated series currently airing on The Hub television network and visit www.Facebook.com/Transformers daily for the latest news and photos about TRANSFORMERS toys, comics, television shows, video games and more from Hasbro. The TRANSFORMERS brand can also be found on YouTube at www.YouTube.com/Transformers.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

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